Size of the Opportunity

Bitcoin is a scalable asset with already a market cap over a trillion dollars. This creates an opportunity for a huge amount of liquid assets looking to find their way in DeFi. And providing a crypto-native synthetic dollar is not only the largest challenge in the space but the largest opportunity.

We view stablecoins and other relatively stable, fully-backed assets intended to approximate the dollar as a trillion$+ opportunity in this space, with an immediate ~$100bn+ addressable market that has been unlocked by the newfound growth of Bitcoin DeFi ecosystem. With Bitcoin expected to grow from ~$1tn to >$2tn over the next 12 months there is already sufficient scale for PUSD to grow into the billions.

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